Concept summary (Catalan)
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Tea exhibitor.Because it consists in tea to take away, the exhibitor tries to remember a vending machine. It has the product logo, backlit at the top, enough space to show the product and an imitation of selection buttons to display the spectrum of the product to the consumer. Moreover there is also a fake tap and graphical instructions on the drawer to note the way of use.
Drawer detail. The bottom has been used as a storage space to replenish the exhibitor. Drawer detail. The bottom has been used as a storage space to replenish the exhibitor. The inclination of the shelves allows to always have a product at the front.
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Tea packaging and exhibitor
By using adobe Illustrator our team designed a tea brand and its packaging. A marketing study was also done and prototypes where constructed. Its name, "Te'n vas?" has some hidden meanings in Catalan. First of all it includes by itself the product (te = tea). Moreover it is addressed to the consumer using the second person of the singular and the question mark. Finally, it remembers that the product consists of te to take away by the use of the verb going and the container which is used (glass = vas) (going = vas).
