Stylistically, the goal was to create a concept that appealed to both an established working generation, and excited up and coming job seekers. We sketched through many concepts both the overly theme of all were bridging the gap, connecting, and consulting.
Because this was a self-brand, we ultimately decided landed on using her initials. This way Katie could be identified with the text treatment and without. We removed crucial pieces of each of the letters of her initials to allow the user's eye to fill in the gap themselves notifying them of the brand. The accompanying circle signifies "relationship" and "connection."
The finished logo.
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Katie Marshall Branding & Identity
Katie Marshall is an entrepreneur that represents soon to be graduating or recently graduated college students to the professional working world. Her goal is to bridge the gap between the talent and the business. I created a fun, yet professional logo that applies to both target audiences.
