• TITLE: Banner Ad for a Pet Product Line
• TYPE: Advertisement
• ROLE: Graphic Design
• TECHNOLOGY: Photoshop
• DESCRIPTION: The image’s green background limited the color choice for the texts, and we wanted to avoid having both heading and subheading in white. By selectively lightening and darkening the area around the headings on a blank layer in Overlay blending mode, and also using Outer Glow layer style, I increased the texts’ legibility.
• TITLE: Banner Ad for Coffee-mate
• TYPE: Advertisement
• ROLE: Graphic Design
• TECHNOLOGY: Photoshop
• TITLE: Dynamic Lead
• TYPE: Feature Slider
• ROLE: Photo Retouching + Graphic Design
• TECHNOLOGY: Photoshop
• TITLE: Beauty Product Presentation
• TYPE: Title Bar Animation
• ROLE: Graphic Design + Animation
• TECHNOLOGY: Flash (ActionScript) + Photoshop
• DESCRIPTION: The apparel manufacturer’s fabric that was used for this dress inspired the perfume. To suggest a fluid sensation, I chose a panning technique and a page-flipping sequence.
• TITLE: Beauty product presentation
• TYPE: Promotional Animation
• ROLE: Animation
• TECHNOLOGY: Flash (ActionScript)
• DESCRIPTION: The marketing department asked me to synchronize the product notes with the ingredients, and make the ingredients move as though floating on water. For this, I used careful timing and Flash’s motion guide, adding the rippling effect and a sound bite at separate stages.
• TITLE: Banner Ad for a Credit Card Application
• TYPE: Advertisement
• ROLE: Graphic Design
• TECHNOLOGY: Photoshop
• TITLE: Personal Presentation
• TYPE: Title Bar Animation
• ROLE: Graphic Design + Animation
• TECHNOLOGY: Flash (ActionScript) + Photoshop
• DESCRIPTION: I used a DNA-like spiral with a bubbling strand at the axis to evoke the design process. Later, I added a sound bite to augment the visual effects.
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Gene Kimm
User-Centered Designs with Visual Appeal New York, NY