• TITLE: Professional
• TYPE: Logo
• ROLE: Graphic design
• TECHNOLOGY: Illustrator
• DESCRIPTION: The client asked for an ecological theme and palette. To evoke nature, I imagined a water drop “ROL”-ling off a leaf and doubling as O in her name, and colored them blue and green.
• TITLE: Dating Service
• TYPE: Logo
• ROLE: Graphic design
• TECHNOLOGY: Illustrator
• DESCRIPTION: To suggest a connection between two people, I imagined a couple holding a big umbrella. The image suggested a roof after I moved it below dots and put a slogan beneath it.
• TITLE: Spa
• TYPE: Logo
• CLIENT: Class Assignment
• ROLE: Graphic design
• TECHNOLOGY: Illustrator
• DESCRIPTION: I sought to convey the essence of the business . . . a place where women can relax and feel pampered.
• TITLE: Information Technology
• TYPE: Logo
• ROLE: Graphic design
• TECHNOLOGY: Illustrator
• DESCRIPTION: The challenge was to compose a business name with four words and set it against a symbol. I put the symbol on the right side, and then wrapped the typography around it. The letters were given a fuller look by doubling up the layer in Illustrator.
• TITLE: Fashion
• TYPE: Logo
• CLIENT: Class Assignment
• ROLE: Graphic design
• TECHNOLOGY: Illustrator
• DESCRIPTION: Eve + Angel + Line...this old English name deemed perfect for a fictional fetish line that I was building for my branding class. Playing with kitties helped with stylistic choices. Got whip?
• TITLE: Publishing
• TYPE: Logo
• ROLE: Graphic design
• TECHNOLOGY: Illustrator
BRANDING
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Gene Kimm
User-Centered Designs with Visual Appeal New York, NY