In 2024 Germany is under construction. Failing infrastructure, insufficient workforce, climate crisis. In these hopeless times, action for change comes from an unexpected place: Deutsche Bahn. "Bahnsinn Riedbahn" is a seven-part documentary series about optimism: It's never too late to do the right thing.
I contributed research, strategic concepts, storylines, and editorial development for the series. I also created messaging, content, and format ideas for a cross-channel promotional campaign targeting internal and external audiences.
"Bahnsinn Riedbahn" was praised for its honesty and storytelling, winning two German Prizes for Online Communication, two HR Excellence Awards and four Best of Content Marketing Awards in 2025.
