MTNFS LOGISTICS is quite a well-known name in the Courier & Logistics Industry of Pakistan. Though small in size, they are big on the operations side, servicing some of the leading players in the Courier & Logistics Industry. They supply a well-maintained fleet of Transport Vehicles used in the Logistics Operations of a various Courier & Logistics Companies. When they felt that they were being asked for a proper, professionally written and printed Company Profile, they called me in. I did the CONCEPTUAL COPYWRITING, and also provided the Art & Creative Direction keeping their limited resources (budget) in mind. BUT, the result turned out beautifully in the end as the Company Profile uses a clever use of FONT PLAY and a racy feel of COPYWRITING - crisp and reader-friendly!