Glenann Godden

The Vegas logo is the first in a series I am working on for USA TODAY Travel Experience's new products. The look and feel is in line with USA TODAY's new brand style. When concepting and designing for this project, I had to research and create a graphic that is both iconic and all-encompassing of Las Vegas. I was inspired by the bold lights retro lettering of the city's famed signage. The graphic is bold but clear enough to reproduce at many sizes. The logo is used on print, web, mobile, and social platforms.

• Graphic Design
• Branding & Corporate Identity