Norseland Collection
Norseland Collection from Graeme Wagoner
Norseland Collection

Seeing an opportunity to enter a new space for REI, as well as align with a new outdoor heritage-inspired apparel collection, I pushed for a small collection of bags to fill out the assortment. I saw opportunity to blend traditional rugged outdoor construction with a modern and minimal aesthetic.
The Norseland collection features a rugged nylon fabric with a canvas hand-feel, rich colors, considered touch points, and utility for every day and travel.

Norseland Tote
These packs are all about the details; from unique exposed zipper tape, floating snaps, and a quilted laptop sleeve.
Norseland Pack
No vulnerable stretch pockets here, just robust 1050d Nylon.
The Norseland with the REI Wallace Lake collection.
Sketches and sketches.
Early sketch exploration.
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Norseland Collection

Seeing an opportunity to enter a new space for REI, as well as align with a new outdoor heritage-inspired apparel collection, I pushed for a small collection of bags to fill out the assortment. I saw opportunity to blend traditional rugged outdoor construction with a modern and minimal aesthetic.
The Norseland collection features a rugged nylon fabric with a canvas hand-feel, rich colors, considered touch points, and utility for every day and travel.

Available
Freelance, Full-time, Moonlighting
Graeme Wagoner
Industrial Designer - Softgoods Seattle, WA