Norseland Tote
These packs are all about the details; from unique exposed zipper tape, floating snaps, and a quilted laptop sleeve.
Norseland Pack
No vulnerable stretch pockets here, just robust 1050d Nylon.
The Norseland with the REI Wallace Lake collection.
Sketches and sketches.
Early sketch exploration.
Norseland Collection

Seeing an opportunity to enter a new space for REI, as well as align with a new outdoor heritage-inspired apparel collection, I pushed for a small collection of bags to fill out the assortment. I saw opportunity to blend traditional rugged outdoor construction with a modern and minimal aesthetic.
The Norseland collection features a rugged nylon fabric with a canvas hand-feel, rich colors, considered touch points, and utility for every day and travel.

Freelance, Full-time, Moonlighting
Graeme Wagoner
Industrial Designer - Softgoods Seattle, WA