This piece was a campaign for Gift of Life. The concept behind this ad was to make the public aware that everyone saves lives no matter their race, sex, or appearance.

Headline reads: We don't discriminate between donors, they all save lives.

Copy: About 74 people receive organ transplants each day. However, 18 people die waiting for a transplant because of shortage of donated organs.
Gift of life

Organ

Glenda Reeves
Art Director Miami, FL