Hybrid Logo - With the Hybrid campaign we had to design a logo that hybrid transportations would have and that every person would recognize as hybrid. The logo is simple easy to read and has a shape of a battery since most hybrids are run by electricity.
Spot the Hybrid? - Headline reads: Can you spot the hybrid?

Copy reads: Hybrid engines combine two types of energy, creating a powerful force, like diesel electric locomotive. This same idea of power is now being used in hybrid cars today.
Both transportations are hybrids the idea was to engage the reader into the ad.
Spot the Hybrid? - Headline reads: Can you spot the Hybrid?

Copy reads: Hybrid engines combine two types of energy, creating a powerful force, like diesel-electric bus. This same idea of power is now used in hybrid cars today.
Headline reads: Can you spot the hybrid?

Copy reads: Hybrid engines combine two types of energy, creating a powerful force, like a nuclear-electric submarine. This same idea of power is now being used in hybrid cars today.
Hybrid
Glenda Reeves
Art Director Miami, FL