Yamaha R1 2005. The concept behind this piece for targeting men was relating one thing that they like most besides their bike, women. Reader will first read the copy and then flip to the next page to the reveal .

Copy Reads: Call her anything. She's extreme, powerful and her confidence will take you for a fast ride. She sports her bare, sleek, and slender frame that has all the guys looking. Weighing in at 381 pounds she's the ultimate first date.

Headline: So, what are you waiting for?
She’s not your typical girlfriend. She's sexy, wild and she knows how to show you a good time. She doesn’t mind trying new tricks to enhance the relationship and if you bring a friend. Well, the more the merrier.

Headline: She does everything you ask her too.
R1

Sexy Woman

Glenda Reeves
Art Director Miami, FL