This was a campaign to get people to adopt a pet before it’s too late.

Copy reads: 1 million dogs die each year because they are not adopted. Help out to save a dogs life. Take their red tag away before their number is up.
With in the campaign there are other types of media that also contribute to adopting a dog. First would be the direct mailer which would be sent out each week with a different dog and a quick bio of it. If the person is interested in adopting they receive free bag of dog food. As for the billboard it plays off the print ads, in informing the audience on the situation for dogs if they are not adopted.
Save a

Save a dogs life.

Glenda Reeves
Art Director Miami, FL