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Link Apartments
The Link brand is about connecting all the things you love in your life and bringing them together in a place that is all your own. It is about connecting to your life to where you want it to be. This logo was derived from the negative space in a chain link and making letterforms that resemble the links themselves. The letterforms wrap around the interior of the box shape to give the mark a planar field and making the whole thing feel solid and contained. The Brochure and website both feature large lifestyle imagery from the area to promote life in Manchester, Virginia.