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Affinity 1
Affinity 1 — Identity + Stationery - This project was created for a client proposing a new customer rewards card. This card allowed customers to donate their buyer's points to charities of their choice. The client specified the logo must feature two elements: 1. A Hand; 2. A Heart. The final result evokes the sentiment of a sense of caring, as well as human touch, which were the two hallmarks of the brand. The separation of different colours signifies the customer's freedom to choose various charities of their choice. This piece was done while working at Brown Communications.