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Amex SIA Ascend Card Launch

New card launch for Singapore Market. Lines win pitches. They can also save campaigns after 9 months of creative presentations. But they have to be damn good lines. This was a typical advertising experience. A long, hard slog. But eventually we got it done. Clients need agencies who have the maturity to stick at it and find the solution. That's exactly what we did.

Gung Ho
Creative Services Singapore, Singapore