REVERSE Innovation has given Ansell’s line of personal lubricant gels a total makeover by restyling both the graphics and structural packaging for the global range of Lifestyles, Manix and Unimil personal lubricant gel brands.
The project included a new pack design that helps the product to stand out on the shelf, arouse curiosity and convey a sense of trust. The new styling also gives free reign to the imagination. All this has been done with a sensitive and sophisticated touch of sensuality.
On the shelf, the product’s elegant silhouette catches the eye, while the clean, uncluttered, style of the graphics inspire a sense of comfort and trust. No-one will feel embarrassed picking up the discreet product and putting it in their shopping cart. The pack has been specially created to be perfectly acceptable in public and in all distribution channels.

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