Front page (not logged in) - implementation. Focus here is to explain the game concept to new users through brief text with icons and short videos.
Betting page (Stock race bets) - implementation. To optimize the space the bet slip is placed above the left navigation area.
Markets (follow the market and the Stock race) - Implementation. The individual stocks are shown in a time table so the user can see how each stock is doing in the race as the day on the market progresses. The numbers in the table represent the place the stock have in the race at that time.
Bet page (Bet on stock index) - implementation. The user bets on an interval (x-axis) and the corresponding odds is shown as a bar on top of each interval. The user selects the interval(s) he wants to bet on, by clciking the bar(s).
Very early prototype of index game. The user must select a range within he thinks the index will end, when the market day ends.
Early prototype of betslip for mobile. The mobile version is an adapted version of the desktop version. (not an app)
My bets detail - implementation view. The user can here see how his bets are doing. If he is winning or not.
Betting page. Early prototype for mobile.
Markets overview prototype for mobile
Prototype of landing page on mobile
Early prototype of My bets page on mobile
Prototype of new menu. We needed to divide the content differently. Partly because the amount of content grew, but also so it became more easy for the user to find what he needed.
Prototype of leader board page - For funny-money version of our platform. The funny money version doesn't exist any more.
Early stage signup flow. Mainly a page to show our investors that we had a plan for getting people to sign up and how the flow should be.
Communication plan with users/players. The plan was used internally to keep track of when which players should have wich emails with what content.
KYC user changing his address flow. The requirements for this is partly dictated by our player management partner. The flow describes how the rules should be applied and would affect the player when he wants to change his address in his player account settings.
User withdrawal from player account KYC flow. The requirements for this is partly dictated by our player management partner. The flow describes how the rules should be applied and would affect the player when he wants to withdraw his money from the player account.
Colors and fonts used on BetOnFinance.
Persona example - Type 1 - introduction. The personas was created from research of user groups and questionnaires. The personas was and is still used in development fases, to validate the decisions against our user's needs.
Persona example - Type 1 - details about persona.
Persona example - Type 1 - scenario in which the persona most likely would use our product.
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BetOnFinance 2016

New online gambling platform for Fibetco. The user can bet on stocks like it was a horse race. Or bet on where an index will end (%-change) at the end of a market day.
All design, prototypes and flows are made by me.

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Christian Güttler
Chief UX Designer - Danske Bank / Retail Investment København, Denmark