A flyer designed for the Spring 2013 trade show season, featuring the first iteration of "the Frost" which I designed and was released Holiday 2012.
A print advertisement featuring the Holiday 2013 rose gold and black version of "the Frost," one of my most favorite watch designs.
A print advertisement for the Summer 2012 edition of XXL Magazine. It features DJ Bobby Trendz of NYC's most recognized station, Hot 97, as well as a limited edition version of the "Moment" which I designed for the 20th anniversary of Hot 97's iconic Summer Jam concert.
An original print advertisement made for the Holiday 2013 season. This features two versions of a watch I designed called, the Frost. It's a very sophisticated look for Flud, featuring a tri-linked band and Japanese chronograph movement.
A print advertisement made for the 2012 release of the BPM watch. The BPM is an homage to producers and beat makers alike. It's modeled after the beat maker's tool, the MPC, specifically one in which I own, the AKAI XR20. The details are very iconic and along with the ability to light up, the watch also doubles as a calculator.
A two page spread print advertisement featuring one of the largest watches I've designed in the Flud collection rightfully named, "the Destroyer." This 50mm watch has a solid stainless steel case, solid stainless steel linked band, and our first use of a Swiss Quartz movement. It's virtually a weapon of mass destruction.
"Lace Up." A press release I created for our Flud collaboration with Bad Boy Records artist, Machine Gun Kelly. I created this digital caricature painting of MGK, specifically with this collaboration in mind.
A print advertisement featuring new for 2011, wood series watches. The styles are the Flud Big Ben and the Moment, two of the first styles I designed back in 2008. I actually went to a local florist to buy the grass to style and photograph this look. This was the first use of the slogan "Always Evolving," which I like to use on a number of our initiatives.
A print advertisement featuring the Fall 2013 gold and black version of "the Frost," one of my most favorite watch designs.
A plethora of Flud stickers I designed for various trade shows and giveaways. Some are inspired by movie titles, pop culture references and everyday life in NYC. Can you find them?
A Back To School 2014 print advertisement for RipHort Magazine, featuring two of my bag designs, the Flud x Mayor Duffle and Flud Tech Bag in the same army/black vegan leather color story.
A 2013 print advertisement for RipHort Magazine. This features a an all gunmetal linked "Moment" watch.
A web banner featuring the linked "Moment" watch. This was for a 2013 campaign,
A web banner used to feature a new tweak on a classic Flud style, "the Moment." For Summer 2012 we added a tri-linked band for a more classy approach.
A small web banner featuring Flud's largest chronograph watch at 52mm, "the Order," which was debuted in 2009. I designed this for the wearer of watches who is not afraid drawing a little attention.
This is a graphic made for the 2012 "breakthrough" of Flud's collaboration with Disney. The watches featured are watches designed with the aesthetics of both Flud and Disney in mind.
An instagram graphic for the Flud x HipHopDX giveaway, featuring a watch that I designed which I am very proud of. This watch is the BPM, which is an homage to producers and beat makers alike. It's modeled after the beat maker's tool, the MPC, specifically one in which I own, the AKAI XR20. The details are very iconic and along with the ability to light up, the watch also doubles as a calculator.
A web banner for the Flud Spring 2013 product launch, featuring "the Stunt." A unisex watch I designed for Flud that debuted in 2013.
A web banner for the Flud Spring 2013 product launch.
An instagram graphic to promote a collaborative Flud x Mayor Sneaker Duffle bag, made with Fila and retailer Burn Rubber Detroit. This bag is designed with the "sneaker head" in mind, to be able to conveniently transport up to three pairs of sneakers, each with their own compartment, as well as clothes and other necessities for travel and was designed specifically with carry-on luggage sizing regulations in mind.
An instagram graphic used to promote a Holiday 2014 giveaway along side the retail partner DrJays.com. I used a new Holiday version of the Flud x Mayor Sneaker Tech Bag. This backpack is designed with "sneaker heads" in mind, to be able to conveniently transport a pair of sneakers while traveling.
An instagram graphic used to promote a Holiday 2014 giveaway along side the retail partner DrJays.com. I used a new Holiday version of one of my first watch designs, The Exchange.
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Marketing
Some digital, print, and tangible marketing and advertising done for Flud Watches using product photography and artwork in which I also designed from conception through production.
