Ge: Hello There
Ge: Hello There from Hanisha Amin
GE: HELLO THERE

OBJECTIVE: to design an annual report for a given corporation using a strong concept and visual language system.

APPROACH: My corporation is General Electric. For the report, I wanted to focus on giving the brand a modern look but still remaining true to the ideals and ethos of GE. I purposefully wanted to stay away from showing machinery, instead, I used empowering black and white photography to elegantly present what GE does at a large scale. Via this methodology I was able to present GE as a modern, timeless, company focused on the consumer.

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GE: HELLO THERE

OBJECTIVE: to design an annual report for a given corporation using a strong concept and visual language system.

APPROACH: My corporation is General Electric. For the report, I wanted to focus on giving the brand a modern look but still remaining true to the ideals and ethos of GE. I purposefully wanted to stay away from showing machinery, instead, I used empowering black and white photography to elegantly present what GE does at a large scale. Via this methodology I was able to present GE as a modern, timeless, company focused on the consumer.

Hanisha Amin
Graphic Design Intern at Chen Design Associates Inc. San Francisco, CA