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Leica DLux3 Camera Case

Designed for Leica D-Lux 3 in 2006. Obtained the contract.
Started with 5000 sale forecast sold over 90000.
Increased D-Lux 3 device sales 30 percent.

Set style language within Leica for upcoming carrying accessories.
Still applied for all new generations of D Lux series.
Named as “tradition”.

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Hale Surmeli
industrial designer / design manager istanbul, Turkey