FOUR SQUARE Cigarette Dispenser for Godfrey Philips India. - A dispenser for duty-free shop at airport demanded a sophisticated ,world class , hi end look. NICHE, CLASSIC, PREMIUM were some of the key words .
The concept was derived from the strong visual connect from the word FOUR SQUARE along with the Red color which drove the form. Stainless Steel, Leather, hi gloss white finish was thought to be appropriate to lend a hi- end feel to the dispenser.
Some of the requirements like space for brochures,touch screen were prerequisite to the display .