Store Design for Xerox -Project done at Shark design Studio ,New Delhi - The concept is derived from the key function that the product range (photocopiers,faxes etc.) delivers that is COMMUNICATION-receiving, utilizing and disseminating information and help the consumer to communicate better. This basic concept was visually translated through ' vertical lines' representative of INFORMATION FLOW . Taking cue form the colors of the xerox logo as well as the look and feel of the machines, Red and White emerged as colors for the store as well.
Initial sketch-the wires represent the flow of information from the machine. - This was conceptualized as a Show window feature...which could be a virtual or actual installation.
The concept is derived from the key function that the product range (photocopiers,faxes etc.) delivers that is COMMUNICATION-receiving, utilizing and disseminating information and help the consumer to communicate better. This basic concept was visually translated through ' vertical lines' representative of INFORMATION FLOW .
Store Design for Xerox -Interior view - The concept is derived from the key function that the product range (photocopiers,faxes etc.) delivers that is Communication-Receiving, Utilizing and Disseminating Information and help the consumer to Communicate better. This basic concept was visually translated through ' vertical lines' representative of 'information flow' . Taking cue form the colors of the xerox logo as well as the look and feel of the machines, Red and White emerged as colors for the store as well.
Store Design for XEROX brand showcasing their products. - Brief: To Design a Store for XEROX brand showcasing their products.
XEROX is a company a brand known worldwide for its Photocopiers, Faxes, Printers and other Multi Functional Devices. The brand wanted to make its presence felt as a manufacturer of world class, sophisticated technology for machinery like faxes, printers and other MFDs and not only as photocopy machine.
The challenge lay in providing a sophisticated look to a world-class brand , differentiating it from a local electronics dealer shop.
The concept is derived from the key function that the product range delivers that is ‘communication’.The essence of the product boils down to receiving, utilizing and disseminating information and in turn help the consumer to communicate better. This basic concept was visually translated across the design system.

The motif of vertical lines representative of’ information flow’ is the key component of the visual environment. This attribute was applied in various ways to link the products and highlight the xerox brand.Taking cue form the colors of the xerox logo as well as the look and feel of the machines, Red and White emerged as colors for the store as well. White would also provide a clean backdrop to the machinery displayed.
Store Design for Xerox -Interior view - The concept is derived from the key function that the product range (photocopiers,faxes etc.) delivers that is Communication-Receiving, Utilizing and Disseminating Information and help the consumer to Communicate better. This basic concept was visually translated through ' vertical lines' representative of 'information flow' . Taking cue form the colors of the xerox logo as well as the look and feel of the machines, Red and White emerged as colors for the store as well.
Store Design for Xerox - 2nd option for store front - Keeping the main visual element of lines for the interiors ,pixelated squares from the logo unit was used to form a 3-d installation which starts near the show window and recedes along the ceiling .Project done at Shark design Studio ,New Delhi
Store Design for Xerox - pixelated squares inside the store. - Keeping the main visual element of lines for the interiors ,pixelated squares from the logo unit was used to form a 3-d installation which starts near the show window and recedes along the ceiling .
Store Design for Xerox - pixelated squares inside store - Keeping the main visual element of lines for the interiors ,pixelated squares from the logo unit was used to form a 3-d installation which starts near the show window and recedes along the ceiling .
Modular Dispaly unit for adaptability to different sites -
Display option for Xerox devices-Single Display Unit Option - Brief: To Design a Store for XEROX brand showcasing their products.
XEROX is a company a brand known worldwide for its Photocopiers, Faxes, Printers and other Multi Functional Devices. The brand wanted to make its presence felt as a manufacturer of world class, sophisticated technology for machinery like faxes, printers and other MFDs and not only as photocopy machine.
The challenge lay in providing a sophisticated look to a world-class brand , differentiating it from a local electronics dealer shop.
The concept is derived from the key function that the product range delivers that is ‘communication’.The essence of the product boils down to receiving, utilizing and disseminating information and in turn help the consumer to communicate better. This basic concept was visually translated across the design system.

The motif of vertical lines representative of’ information flow’ is the key component of the visual environment. This attribute was applied in various ways to link the products and highlight the xerox brand.Taking cue form the colors of the xerox logo as well as the look and feel of the machines, Red and White emerged as colors for the store as well. White would also provide a clean backdrop to the machinery displayed.
modular dispaly unit for adaptability to different sites
XEROX shop in shop unit for a multibrand outlet
Seating of a WorldSpace Radio Music Lounge -Project done at Shark design Studio ,New Delhi - Concept for a curvilinear seating which forms the center of the music lounge.Initial sketches and renderings.
Final look of the Seating -Project done at Shark design Studio. - The central Seating was designed as a sculptural element to be the main focus of the lounge.
Final look of the Seating -Project done at Shark design Studio. - The central Seating was designed as a sculptural element to be the main focus of the lounge.
Other views of the Lounge
World Space Music Consol - concept1 - Requirements: Space for instrument,head phones, list of all stations .

Material used is CORIAN , since engravings of the musical legend face could be done with brilliant effect. Also since it gives a premium look to it.I did this project while my stint at Shark Design studio,New Delhi.
World Space Music Consol - Concept 2 - Concept2
Simpler version of the previous concept .Requirements: Space for instrument,head phones, list of all stations .I did this project while my stint at Shark Design studio,New Delhi.
Material used is CORIAN , since engravings of the musical legend face could be done with brilliant effect. Also since it gives a premium look to it.

Retail Interiors Store design
Harita Pillewar
Point of Purchase , Visual Merchandiser and Retail Designer bangalore, India