Store Design for XEROX brand showcasing their products. - Brief: To Design a Store for XEROX brand showcasing their products.
XEROX is a company a brand known worldwide for its Photocopiers, Faxes, Printers and other Multi Functional Devices. The brand wanted to make its presence felt as a manufacturer of world class, sophisticated technology for machinery like faxes, printers and other MFDs and not only as photocopy machine.
The challenge lay in providing a sophisticated look to a world-class brand , differentiating it from a local electronics dealer shop.
The concept is derived from the key function that the product range delivers that is ‘communication’.The essence of the product boils down to receiving, utilizing and disseminating information and in turn help the consumer to communicate better. This basic concept was visually translated across the design system.
The motif of vertical lines representative of’ information flow’ is the key component of the visual environment. This attribute was applied in various ways to link the products and highlight the xerox brand.Taking cue form the colors of the xerox logo as well as the look and feel of the machines, Red and White emerged as colors for the store as well. White would also provide a clean backdrop to the machinery displayed.