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National Bank of Pakistan Rebranding (Pitch)

National flower of Pakistan, Jasmine is a symbol of love, purity, amiability and happiness. It is a small, white, star-like flower that has also been gifted with intoxicating fragrance.

For a bank it represents good times/celebration, friendliness and accessibility. Overall, the identity is very nationalistic, high-spirited and feels very consumer-oriented that would stand out amongst its competitors.

Crescent is one of the oldest symbols known to humanity. A star and crescent featuring in some combination form the basis of symbols widely found across the ancient world, with examples from the Turkey, Persia and Central Asia. In Muslim cultures it is also a major part of construction and highly associated with Islam and Islamic symbolism.

Hasnain Rizvi
Director Communication Design karachi, Pakistan