Identity and package design for TM Kladovaya.
Identity and package design for TM Kladovaya.
Identity and package design for TM Kladovaya.
Identity and package design for TM Kladovaya.
Identity and package design for TM Kladovaya.
Identity and package design for TM Kladovaya.
Identity and package design for TM Kladovaya.
Identity and package design for TM Kladovaya.
Identity and package design for TM Kladovaya.
Identity and package design for TM Kladovaya.
Identity and package design for TM Kladovaya.
Identity and package design for TM Kladovaya.
Identity and package design for TM Kladovaya.
Identity and package design for TM Kladovaya.

Everyone has its own favorite dishes. But you hardly want to eat foodstuffs produced using chemical fertilizers, herbicides, pesticides, GMO and other hazardous substances. Therefore, design development for a new organic food store «Kladovaya» /Larder/ seemed to us as not only an interesting but also as a necessary task.
The specialty of such store is that it does not bulk all the assortment of foodstuffs on buyers, but long and properly selects the best foodstuffs in their categories. After a number of chemical and biological researches the first article on shelve became Altai natural honey. We also had to create a fir packing for it.
The base for brand style was the name, because it symbolizes earth warmth and comfort. And we did not go far from earth and as we did our work we looked through the window from time to time. Now naïve butterflies and flowers of sky and pumpkin color are hovering on dense earth background. Soft lines, natural materials, tidy cans with flavored honey.

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Studio Hattomonkey
Hattomonkeystudio Санкт-Петербург, Russia