Kmart Toys - Mobile Toys Holiday Shopping Experience

A mobile toys holiday shopping experience.

I worked alongside a UXA to plan out the user flow. I then designed to the wire frames and mocked up the experience in InVision.

I designed the Toy Shopping Guide lockup and created the illustration header banner.

I came up with the idea to shop by character and we also set it up to shop by the child's age.

Holly Williamson
ACD / Sr. Art Director - Creative Strategy, Brand Marketing,... Chicago, IL