I worked along side a UXA creating wire frames and visual designs to present to the internal fashion team. The creative brief asked for a new landing page for all of women's fashion. This was one of 3 designs that was created for this. This is the final selected design.
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Women's Fall Fashion
I worked as the art director and lead creative on this ux/visual brand project.
Brief: Create a new unique shopping experience enabling the customer to get to all areas of fashion in one place.
I enhanced the visual and UX experience by producing a new and effective layout creating a door into each area of clothing, shoes, and top fashion brands.
I created a color story, unique font and selected the photography. I retouched the photography adding in shadows and color correcting the images where they were needed.
