Western Health Advantage
Western Health Advantage from Heather Jones
Western Health Advantage

In just 2 years, the integrated campaign I worked on for Western Health Advantage (WHA) delivered 31,000 new customers to the health insurance plan. The not-for-profit, created by local health care providers, delivered coverage without sacrificing service. Yet after ten years, WHA was relatively unknown. I convinced them that an overhaul of their brand and marketing strategy was in order. In just 2 years, WHA’s members increased from 56,000 to 87,000 — a 55 percent growth in membership.

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Western Health Advantage

In just 2 years, the integrated campaign I worked on for Western Health Advantage (WHA) delivered 31,000 new customers to the health insurance plan. The not-for-profit, created by local health care providers, delivered coverage without sacrificing service. Yet after ten years, WHA was relatively unknown. I convinced them that an overhaul of their brand and marketing strategy was in order. In just 2 years, WHA’s members increased from 56,000 to 87,000 — a 55 percent growth in membership.

Heather Jones
Art + Design Signal Hill, SD