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Because a World Cup is a International party that is celebrated every 4 years, the iconic object that gathers all the countries deserves it's own design. This Adidas concept shows joy, warmness, hospitality, and passion, all this things that brazilian people will share in 2014.

That's why FESTA, translated from portuguese to english: PARTY, it's an emblematic soccer ball for a World Cup.

Héctor Vázquez
R&D Packaging Engineer at PepsiCo Monterrey, Mexico