Helen de los Rios and Katy Albert

F1 Game - Ambient Stickers to promote a new F1 game for PSP and Wii.

You can’t get closer to the real thing than F1 2009. That’s why this idea uses real life collisions to get your attention. From smashed headlights and tyre marks, to bent crash barriers and even road kill, you’re bound to do a double take and go home thinking F1 2009 is the authentic Formula 1 game.

• Art Direction