PUR Norwegian Venison - PUR is a conceptual brand for high quality norwegian venison, focusing on the joy of making food and quality commodities.
The target group are people interested in food and cooking, but doesn´t have access to venison. Its primarily targeting urban areas.
Descriptive for the graphic profile is "close to nature", and it focuses on the wild and fresh nature instead of the animals themselves. The target market is more interested in the quality of the meat than the hunting.