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AW DENIM COMPANY
PURPOSE
To design a new brand identity for a fictitious denim company based on personal research. To develop and craft a unique labeling system that incorporated experimental mark-making and printing techniques.
SOLUTION
Inspired by Andy Warhol’s New York City studio “The Silver Factory,” I created a brand identity that captures the essence of the hip hangout from the late 1960’s using hand typography and selective paper choice.
