Developing content for Eat This Much required a significant amount of research into nutrition, meal planning, diet trends and the highly competitive and saturated fitness and nutrition industry.
Eat This Much is a meal planning app targeted to the average person who wants to eat better, but needs help getting started. This person isn't fanatical about macros and exercise, though a small portion of the audience fit this criteria. This content was developed to introduce the average ETM app user to the basics of meal planning and universally accepted tenets of healthy eating, while providing motivation, encouragement, and plenty of instruction on how to best leverage the app to achieve nutritional goals.
