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Dickies Summer 2011
The iconic American workwear brand launched its first lifestyle-focused European footwear collection in Spring 2011 offering 17 men’s styles. HKST focused on a utilitarian identity that demonstrated a high level of craftsmanship with its simplicity and thoughtful use of the last shape, materials, components and finishes. Rugged leathers and heavy-duty canvas materials paired with a DICKIES classic color palette expressed the high-quality and functional elements the brand has built their reputation on. In addition to designing the collection, HKST was responsible for art direction on the photography, look book, catalogue and retail marketing materials for the launch.
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