I love to create and make beautiful things that are interesting to look at. But at the same time, I like to communicate a point. Advertising has taught me that if it has a point and makes the viewer think about the idea/message longer than it took for them to look at it or read it than you have done a your job. I've been working in advertising for more than 10 years. While my specialty is advertising, stripped down it is truly about communicating which you have to do in all aspects of design.