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Concept OOH Board - This was created to promote the new LG Chocolate Phone and needed to have only the phones and the client's contact info. This particular board was located on Sunset and Vine.
Concept OOH Board - This was an alternate version of the Sunset and Vine OOH board using the initial look that the Chocolate Phone had. The client opted for the red and black version since it re-enforeced the brand recognition.
The completed Sunset and Vine OOH board - Here are some photos at night of the final creative chosen by the client. This board easily gets thousands of impressions in one day.
The completed Sunset and Vine OOH board - Here are some photos at night of the final creative chosen by the client. This board easily gets thousands of impressions in one day.
$20 Coupon Buckslip - This is part of the sponsorship series that was designed to get people into their local Verizon Wireless Stores. This coupon was designed to be handed out to people at events AND to be stuffed into envelopes and sent to prospective customers in the mail.
Black Heritage Ad - This ad was going to be placed into the program at the Black Heritage Awards show. This is a further extension on the Music and Youth Templates.
Neighborhood Flyer - These were designed so that the associates at the local Verizon Wireless Stores could hand these out to their local businesses in their area to alert them that there is a new Verizon Wireless Store in their area.
Music and Youth Templates - These are POS examples of the templates that I developed for music sponsorship events and youth creative for Verizon Wireless. These in particular would be displayed in Verizon Wireless Retail Stores.
Music and Youth Templates - These are POS examples of the templates that I developed for music sponsorship events and youth creative for Verizon Wireless. These in particular would be displayed in Verizon Wireless Retail Stores.
VZW Doorhangers - These doorhangers that were developed to raise awareness about the authorized Verizon Wireless Dealers in the area.
Youth Campaign - The job here was to get Verizon Wireless in with the IN crowd among their younger subscribers. This would be used as a wild posting and it includes an iconic view of Test Man that would give VZW some street cred.
Youth Campaign - The job here was to get Verizon Wireless in with the IN crowd among their younger subscribers. Using a more understated tone in the ads and an iconic view of Test Man would give VZW some street cred.
Youth Campaign - The job here was to get Verizon Wireless in with the IN crowd among their younger subscribers. Using a more understated tone in the ads and an iconic view of Test Man would give VZW some street cred.
Justin Timberlake Sponsorship Ad - This piece was developed to mirror the creative template that I developed for the Music and Youth Templates. This ad ran in Alternative Weekly ads.
Justin Timberlake Sponsorship Snipe and Ad - This piece was developed to mirror the creative template that I developed for the Music and Youth Templates. The snipe would run at the bottom of our promo ads in a normal newspaper run.
Grand Opening Template Snipes - These were some snipes that ran in nearly every newspaper in the west area of the United States. The local Verizon Wireless clients would use these to tout their new store openings or special store events.
Grand Opening Template Snipes - These were some snipes that ran in nearly every newspaper in the west area of the United States. The local Verizon Wireless clients would use these to tout their new store openings or special store events.
Grand Opening Template Snipes - These were some snipes that ran in nearly every newspaper in the west area of the United States. The local Verizon Wireless clients would use these to tout their new store openings or special store events.
Grand Opening Template Newspaper Ads - This is the newspaper version of the Grand Opening Template project that we did for the client. The treatment of the map and the light blue background was new elements for the client to consider.
Grand Opening Template Newspaper Ads - This is another newspaper version of the Grand Opening Template project that we did for the client. The treatment of the map and the light blue background was new elements for the client to consider.
B2B Email Blast - This was going to be sent to prospective business customers from Verizon Wireless. It needed to reflect the current B2B look that we had developed for print.
Music Venue Tents - These tents were designed to house the client's people and used to entice customers to come in and find out more information on how Verizon Wireless' service works and how it relates to the artist or event they are attending.
Motorola Phones Sale - This was in-store signage that was developed featuring new phones and a great sale featuring Motorola products.
In-store POS, Motorola Sale - This was part of the In-store POS campaign that was developed to feature the Motorola phones and the sale they were having.
5280 Magazine Ad - This was a rare opportunity where the client wanted to see some new creative that would allow them to feature the phone in a more sophisticated way than they usually do. This ad was more to create awareness about the brand and the phone than the usual hard sell.
Verizon Wireless
Mauro Toledo
Art Director Los Angeles, CA