Powerhouse Gym Denver - Powerhouse Gym asked us to take on the unique challenge of bringing the general public to a facility known for being a "muscle-head gym." We created materials that spoke to a more mainstream demographic, defined by a fresh new look and feel. The gym's collateral only included hints from its past to develop an aesthetic specific to a new market.
Powerhouse Gym Denver - Powerhouse Gym asked us to take on the unique challenge of bringing the general public to a facility known for being a "muscle-head gym." We created materials that spoke to a more mainstream demographic, defined by a fresh new look and feel. The gym's collateral only included hints from its past to develop an aesthetic specific to a new market.
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