Thuan Nguyen

As part of the senior creative team at Brand Architecture, we rebranded Blackfinn American Grille & Saloon to "Blackfinn Ameripub" effectively injecting a new phrase into the industry's vernacular. We redesigned, refreshed and rebranded every customer touchpoint—from in-store menus to new custom murals at every new location, to all out-of-home promotion and advertising. {Additional credits: Phillip Ruperto, creative director}

• Branding & Corporate Identity
• Creative Direction