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Pedigree Dog Food

Always worth the chase - Dogs are known to chase cars. In this case, the dogs are chasing what’s on the cars, instead. All in an effort to show dog owners the lengths their dogs would go for Pedigree pet food.

Technical aspect:
- A 3-D dog model would be affixed within the frame on the taxi top
- Rollers would be attached to the paws of the dog, allowing it to move to and from freely as the taxi cruises
- A prototype of the Pedigree can would dangle in front of him

Hsueh Ling Lee
Senior Art Director Singapore, Singapore