Dun & Bradstreet Global Brand Relaunch Campaign
Dun & Bradstreet Global Brand Relaunch Campaign from Heidi Udell
Dun & Bradstreet Global Brand Relaunch Campaign

The multiple award-winning "D&B Sure" corporate rebranding campaign (delivered via print, TV, radio, online, direct mail, trade shows, events, edutainment) broke ground with an emotional value proposition--the confidence a user feels when he uses D&B risk management products--giving the 140 year-old information giant new relevance in an increasingly competitive world.

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Dun & Bradstreet Global Brand Relaunch Campaign

The multiple award-winning "D&B Sure" corporate rebranding campaign (delivered via print, TV, radio, online, direct mail, trade shows, events, edutainment) broke ground with an emotional value proposition--the confidence a user feels when he uses D&B risk management products--giving the 140 year-old information giant new relevance in an increasingly competitive world.

Available
Freelance, Full-time
Heidi Udell
Copywriting • Strategic Concepting • Content Creation New York, NY