J P Morgan Funds Brand Awareness Print Campaign
J P Morgan Funds Brand Awareness Print Campaign from Heidi Udell
J P Morgan Funds Brand Awareness Print Campaign

Despite its high brand recognition in banking, JP Morgan's mutual fund management line of business is relatively unknown among its Financial Advisor audience. To build awareness, an integrated campaign was launched expressing the personal and emotional aspects of its differentiating mission and raison d'être: Let's Make Every Investor Better Off. Print executions debuted in Barron's.

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J P Morgan Funds Brand Awareness Print Campaign

Despite its high brand recognition in banking, JP Morgan's mutual fund management line of business is relatively unknown among its Financial Advisor audience. To build awareness, an integrated campaign was launched expressing the personal and emotional aspects of its differentiating mission and raison d'être: Let's Make Every Investor Better Off. Print executions debuted in Barron's.

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Freelance, Full-time
Heidi Udell
Copywriting • Strategic Concepting • Content Creation New York, NY