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Ralph Lauren Double Black

This redesign of the Polo Double Black cologne bottle is aimed at moving the product into the next generation. The Double Black scent is aimed at a modern, sophisticated man. This redesign honors the classic Polo bottle design while making it more dynamic by wrapping the logo around a corner of the asymmetrical bottle.

The new packaging reflects Ralph Lauren's tradition of elegant design, bringing sleek, strong, modern styling to today's fashion-minded man.

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Hudson Rio
Industrial Designer Santa Cruz, CA