C collection - This academic project is a set of illustrations created for a collection of t-shirts. The selection of Carhartt is justified by the personal identification with the brand and some similarities in terms of language.
After characterizing the brand identity with the adjectives strong, original, innovative, young, creative, cool, urban, vital ... The logo is always present in the illustrations. The C letter gains weight, volume and life. It becomes a heart, a bird or a mystical object.
C collection - This academic project is a set of illustrations created for a collection of t-shirts. The selection of Carhartt is justified by the personal identification with the brand and some similarities in terms of language.
After characterizing the brand identity with the adjectives strong, original, innovative, young, creative, cool, urban, vital ... The logo is always present in the illustrations. The C letter gains weight, volume and life. It becomes a heart, a bird or a mystical object.
C collection - This academic project is a set of illustrations created for a collection of t-shirts. The selection of Carhartt is justified by the personal identification with the brand and some similarities in terms of language.
After characterizing the brand identity with the adjectives strong, original, innovative, young, creative, cool, urban, vital ... The logo is always present in the illustrations. The C letter gains weight, volume and life. It becomes a heart, a bird or a mystical object.
C collection - This academic project is a set of illustrations created for a collection of t-shirts. The selection of Carhartt is justified by the personal identification with the brand and some similarities in terms of language.
After characterizing the brand identity with the adjectives strong, original, innovative, young, creative, cool, urban, vital ... The logo is always present in the illustrations. The C letter gains weight, volume and life. It becomes a heart, a bird or a mystical object.
C collection - This academic project is a set of illustrations created for a collection of t-shirts. The selection of Carhartt is justified by the personal identification with the brand and some similarities in terms of language.
After characterizing the brand identity with the adjectives strong, original, innovative, young, creative, cool, urban, vital ... The logo is always present in the illustrations. The C letter gains weight, volume and life. It becomes a heart, a bird or a mystical object.
C collection - This academic project is a set of illustrations created for a collection of t-shirts. The selection of Carhartt is justified by the personal identification with the brand and some similarities in terms of language.
After characterizing the brand identity with the adjectives strong, original, innovative, young, creative, cool, urban, vital ... The logo is always present in the illustrations. The C letter gains weight, volume and life. It becomes a heart, a bird or a mystical object.
C collection - This academic project is a set of illustrations created for a collection of t-shirts. The selection of Carhartt is justified by the personal identification with the brand and some similarities in terms of language.
After characterizing the brand identity with the adjectives strong, original, innovative, young, creative, cool, urban, vital ... The logo is always present in the illustrations. The C letter gains weight, volume and life. It becomes a heart, a bird or a mystical object.
C collection

This academic project (within the master's degree in illustration and animation) is a set of illustrations created for a collection of t-shirts. The selection of Carhartt is justified by the personal identification with the brand and some similarities in terms of language.
After characterizing the brand identity with the adjectives strong, original, innovative, young, creative, cool, urban, vital ... I tried to summarize this characterization in key words that would become the leitmotif of my illustrations: creativity, urban life,liberty, identity, originality and vitality. The logo is always present in the illustrationsand this is more a fiber thread that ties all the pictures - that C gains weight, volume and life. It becomes a heart, a bird or a mystical object.

Hugo Maciel
illustrator Viana do castelo, Portugal