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TRADING UP FOR ALL-STAR FANS
To introduce the all-new FOXSPORTS.COM, we created an email and landing page experience mimicked a blockbuster trade announcement between FOX and the reigning heavyweight, ESPN. The landing page featured custom fan trading cards, playful commentary on the deal, and a first look at the new site’s passionate, no-nonsense sports coverage. The result? A campaign that wasn’t just an introduction—it was a declaration: FOXSPORTS.COM is where passionate fans come for the action.
