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My very own 360 controller
The words which explain exactly what comes to mind when I look at this.
First concept after removing the X from the Xbox controller design.
This is what you can obtain from removing a simple letter off a game controller, adding a word to it and coming out of the ball game with a completely different concept.
The emergence of Biotech and what it stands for.
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The idea of what Biotech can grasp and achieve.
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Here is a depiction of how I was able to use an everyday item (Xbox 360 Controller) to break down and create not only a Logo of a new kind, but also put it into an ad of its own and name of its own.

Vegnel Jovin
Designing New York, NY