I designed quite a few vehicles for Strawberry Shortcake. This was my first, and maybe my favorite.
These are little mobile treat carts I designed for the Strawberry Shortcake dolls. Strawberry has her pie cart, and Lemon Meringue has her rolling lemonade/juice bar.
These were concepts for a Strawberry Shortcake preschool figure line. I really loved adding in that extra chubby cuteness.
As a musician myself, designing these Strawberry Shortcake roleplay instruments was a lot of fun.
These are Strawberry Shortcake plush pet designs. I still have my plush "Bedtime" Marzipanda!
This is a reversible playset for Strawberry Shortcake dolls. One side is a vanity and accessory room for Strawberry to get ready for her party...and through the magic of transforming parts and accessories, the other side is a tea party for her and her friends!

I wish I had some design and process drawings for this set. It was a lot of work as it was fairly large, but a lot of fun and a great finished product.
This is a concept sketch for a Strawberry Shortcake Smoothie-Spa playset.
These are some standalone sketches I did for Strawberry Shortcake that I wanted to include in my portfolio. No specific product affiliation, just sketches!
These are a couple concept sketches for Disney Fairies playsets. The style of the brand is/was so illustrative and elegant, I wanted to try and achieve the same artistry in my drawings. I felt the pencil sketches were appropriate.
Another Disney Fairies playset I designed. The photo model can be seen on the right.
Girls Toy Design

Various Girls Toy Design projects I have worked on.

Paul Wilson
Artist. Designer. Illustrator. Los Angeles, CA