312 Urban Wheat Ale

312 Urban Wheat Ale - 312 URBAN WHEAT ALE _an English Style Summer Ale created by Chicago's Goose Island Brewery. The design challenge was to create a package that uniquely represented the urban feel of Chicago while standing out on shelf from its competitors. The solution was a bright yellow packaging system that had a bold and graphic look that could not be missed in the beer aisle.

Ian Law
Creative Director Chicago, IL