Ian LeFae

Bramblethorn Studios Business Card: Side-1 This is an example of the business cards I made using Adobe Illustrator for my partner and I when we opened Bramblethorn Studios together in 2012. This is side 1, featuring my contact information. It incorporates some of the design work from the logo in various places, ensuring a continuity of identity throughout.

Bramblethorn Studios Business Card: Side 2 This is the 2nd side of the same business card, also created in Adobe Illustrator, featuring the full logo over a black background, for a clean and sophisticated appearance.

Bramblethorn Studios Business Portraiture Flyer My wife and business partner, Bran LeFae, is a photographer who offered a portrait session to her classmates in the Northwest Business Training Center Seattle. I designed this 8.5" x 11" PDF Document using Adobe Illustrator and InDesign for print and online distribution to advertise the event.

HiVis WordPress Theme: Home Page This is 1 of 3 pages from a customizable web theme I collaborated on in 2012. The other pages were layout of the Portfolio and Blog pages (not pictured here), following the same stylistic framework. The work I performed here did not involve any programming, but rather the creation and visual layout of all the graphic elements. This involved the development of the color scheme, the logo, buttons and links, the selection of elements to display at each stage and the settings for all type displayed.

Earthfire Healing Arts Web Banner, 1 This is one of 6 website banners I created for a friend's massage business. Per the business's established identity I worked with the existing logo and type. I created the background spiraling shapes in Illustrator to enhance movement and readability by providing a high-contrast screen drawing the eye through the text, then used it as a basic template over photos taken by Bran LeFae, which I further modified in Photoshop, finally saving the files as optimized images for internet display.

Earthfire Healing Arts Web Banner, 2 Here is another of the banners I created for Earthfire Healing Arts. This photo was also taken by Bran LeFae. I happen to be the model being worked on in the shot. The big dragon tattoo is by Kevin McPherson, another friend who is a local tattoo artist and art instructor.

CD Jacket Example #1 DJ Aint4Real was created for the purpose of showing some of my design versatility. I sketched the dj with this turntables in pencil one night, uploaded his image into PhotoShop and cleaned it up a bit for the computer. Then I imported that image into Illustrator, where I created the color "after-image" effect, the background shapes, and all the text.

CD Jacket Example #2 This is another design concept I created as an exercise in multiple skills, including layout, typography, and compositing images in Photoshop. The Jackalope head came from a photo online, which was completely redrawn with the facial expression. I used a photo of my body, taken by Bran LeFae, compositing the upraised arm, burst of flame and jackalope's head into one image. The background and text were all created in Illustrator and worked into the photo elements in Photoshop.

T-Shirt #1 Using the imagery I had created for the CD jacket was simple, since I had created it as a vector graphic, allowing me a full resizing of a CD sized image to a something big enough for the front of a t-shirt with no loss in the original resolution. Knowing what to keep, what to loose, and how the rearrange the visual elements for a new application was key to the development of this design.

T-Shirt #2 This is a variation on a theme using the same imagery as was displayed in the CD jacket and the white version of the t-shirt. The modification of adding white to the background is subtle, but necessary to prevent some of the detail in the graphic from becoming lost in the background color of a dark shirt. The helps show the versatility I aim for in my images, which need little modification before use in a different application, enhancing continuity in brand identity while increasing possibilities for market exposure.

T-Shirt #3 I was on a roll with t-shirts when I did these, and wanted to see the Bramblethorn Studios logo expanded into a larger format than a website heading or business card. The dark, high-contrast simplicity of the logo works well on the white t-shirt, while the black version (not pictured here) benefitted from the background glow seen in the business card examples.

T-Shirt #4 Made to accompany the CD jacket with the jackelope, this t-shirt instead relies solely on the type. The simplicity of the design over a dark background increases the readability of the letters, creating an environment where their "shine," while fictitious, really comes out.