Toshiba wanted to launch their T Series laptops simultaneously in four different Asian countries (Indonesia, Malaysia, the Philippines and Singapore).
To create buzz, I came up with a Facebook game app entitled Tokyo Time Warp which, coincidentally, was where Toshiba's headquarters were located.
The actual app came with five different character classes representing some of the most popular Japanese archetypes. The game featured a mix of arcade play, first person shooter, trivia, et al. and even featured a 'boss' level challenge.
There was also a contest component: the top monthly scores from all participating countries were included in raffle and Toshiba T Series laptops were given to the lucky winners.
Also, you could invite your Facebook friends. Each successful invite would gradually increase your overall running score.
Finally, key bloggers in each country were tapped to help push the app's presence.
