Home page of www.thequietstomach.com.
Interior page of the website.
Quiz for filtering potential weight-loss candidates.
Site FAQ.
We proposed the campaign to the client (Allergan) with a comprehensive messaging proposal. (View it by clicking on the external link.)
Print ad effort encouraging readers to visit the website.
Another print ad encouraging readers to visit the website.
Campaign standee at a participating clinic.
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www.thequietstomach.com - Website and Integrated efforts for Allergan

Your belly shouts 'Feed me!' but your mind says 'No!' To 'quiet' your stomach, Allergan developed a novel weight loss program.

The 'Quiet Stomach' campaign used several assets: posters, print ads, a website and POS materials.

I researched and wrote all of the site's content. I also provided wireframe references and user experience (UX) recommendations.

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Dan Holandez
Senior Creative (APAC) Singapore, Singapore