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Lighting Coat Hanger
Lighting Coat Hanger - Surveys and observation can't reveal people's latent needs. Strategic tools like Emphatic Research and Participant Journals were applied to discover what users think and how they feel. This Lighting Coat Hanger extrapolates users’ expectations, going beyond a simple hanger. Its unique and multi-functional design serves as a lighting source for the ambience, has movable hangers that can be set at any position, and has a top "plateau" for jewelry like rings, necklaces and earrings.